Awards:

Game Dev Heroes 2026 - Community Hero ⬩ CMX Community Industry Award Nominee 2023 - Best New Game Community ⬩ World of Wonder WOWIE Awards 2021 Nominee

Hi, I’m Faye.

Award-winning “full stack” communications pro. Meme maven. Chronic healer main.

I have worked across the games industry on TCGs and video games, from cozy to competitive - all with a focus on building and supporting healthy, positive, and vibrant communities.

Currently, I’m the Head of Community at Chaos Manufacturing, where I work on the action RPG SOL Shogunate. Before that, I worked on titles such as the MMORPG Code-named Ghost, Palia, the Pokémon TCG, and other Pokémon titles, across all of which I’ve had the distinct pleasure and privilege to work with hundreds of thousands of dedicated players. I’ve been humbled and proud to receive awards for my work, such as the 2026 Game Dev Heroes Community Hero Award and the CMX Gaming Community Award.

I champion authentic, transparent, one-to-one community interactions, and always make time to dig my hands into my game communities.

Let’s build something cool together! Check out some more of my work below, and drop a note to say hi!

Email me! 📨

Some of my work

  • Senior Community Manager

    Brand ⬩ Digital Marketing ⬩ PR & Comms ⬩ Live Service

    • Developed full-stack communications, marketing, brand, & community strategy

    • Managed day-to-day execution of studio communications & marketing

    • Launched & managed FPC social media platforms, Discord servers, podcasts, & livestreams

    • Tracked community sentiment & engagement analytics

    • Developed & managed play-test and player feedback program

    • Managed PR & Interviews for all public-facing developers & campaigns.

  • At time of leaving:

    • Social Media: +30,000 followers across platforms

    • PR: +20 articles, +5 interviews

    • Dev Streams: +3 dev streams

    • Creator program: +4 creator activations, +1mm impressions

Early Stage, Open Development MMORPG

Code name: Ghost

Science Fiction, Samurai Space Opera ARPG

  • Head of Community

    Brand ⬩ Digital Marketing ⬩ PR & Comms

    • Developed full-stack communications, marketing, brand, & community strategy

    • Manage day-to-day execution of studio communications & marketing

    • Developed & executed major announcement & marketing beat campaigns

    • Tracked community sentiment & engagement analytics

    SOL Shogunate is still early development - please keep an eye out for our journey toward Launch!

  • As of May 2026:

    • Social Media: 0 ▸1,300 followers

    • Announcement trailer: +7.3mm views (~6 months)

    • Lore Dev Diary: +87k Views (~1 month)

    • Reddit AMA: +500 impressions

SOL Shogunate

A Cozy, Farming & Decorating MMORPG

  • Community Lead, Trust & Safety

    Community & Comms ⬩ Trust & Safety ⬩ Live Service

    • Designed & launched Community Trust & Safety strategy

    • Developed & launched award-nominated community ambassador & engagement programs

    • Supported growth of healthy player community to over 300,000 active members in community spaces.

    • Managed & trained international team of 8+ 24-hour content moderators.

    • Tracked community sentiment & engagement analytics

    • Developed strong player-feedback pipelines & programs

    • Assumed & developed live operations production & product launches

  • At time of leaving:

    • Discord Sever: +400,000 community members

    • Ambassador Program: +50 engaged community ambassadors

    • Launches: +2 major platform launches (PC & Nintendo Switch)

    • Patches: +8 biweekly shipped patches, plus additional hot-fixes

Palia

Managed the Learn to Play pipeline for the Pokémon TCG

  • Social Play Manager, CSR Team Lead

    Program & Product Development ⬩ Product Marketing ⬩ Event Management

    • Lead the development of TCG Learn to Play business initiatives, increasing player acquisition and retention.

    • Developed and launched international partnership programming with the American Library Association

    • Led development of Play Lab program from concept through year 1 launch

    • Lead award-nominated $5MM Go-Fest CSR initiative.

    • Developed internal infrastructure for the intersection of CSR and e-sports/Organized Play

    • Managed high-stakes relationships with global program partners.

    • Partnered with Director of DEI to build holistic partner charity selection system.

  • At time of leaving:

    • Play Lab: +5 international conventions, +700,000 global attendees.

    • ALA Club Program: +1000 incubator locations, +35,000 registered launch locations

    • CSR: +10 supported local & international charities

The Pokémon Company Int’l

Campaign Snapshot: The Dreamblade

A new MMORPG only gets to announce their first class once, so we wanted it to land with fanfare.

The Goal: Announce Ghost’s first major class, the Dreamblade, to generate hype and determine target demographic sentiment.

The Challenge: Ghost was an open-development, pre-production game, so we needed to balance the desire to hold information for our announcement with the expectation from our community that we would share our development process. The Dreamblade was also not feature complete, so we needed to ensure that our campaign helped to coach our community to understand that the class still had time to grow and change.

The Plan: A high-level strike team worked to create a three-pronged attack plan to announce the class and generate conversation and excitement while ensuring our communication was transparent, genuine, and honest:

  • A studio-focused, multi-platform social media announcement & developer livestream.

  • Traditional PR interviews and assets at MMORPG-focused media.

  • Early streamer partnership to focus conversation on good-faith feedback and future development.

Performance (June 20, 2025 - July 1, 2025)

~500k

Social Impressions

95%

Positive Sentiment

~+30%

New Followers

+200k

Creator Video Views

Roles: Campaign Ideation & Lead, Campaign Production, Livestream Host, Social Media Management, Content Strategy, Influencer & Creator Management, Brand & PR Management, Marketing.

Some Other Work…

Social Media Examples

Social Media Examples

Influencer Management Examples

Public Speaking & Panels

I’ve had the joy and privilege of hosting, speaking, or playing games on podcasts, panels, and livestreams! Here are some of my favorite moments so far:

If you made it this far, congratulations!

Email me! 📨

And thank you so much for reading through my extensive and slightly unhinged portfolio!

If you want to chat more or work together, drop me a line through the button below. Or even if you just want to say hi! I can’t wait to hear from you.